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Focus Is Your Friend: How to double down on marketing that matters

Marketing matters, but some marketing efforts matter a lot more for your business than other efforts. If you want to learn the secrets of doubling down on what matters for your business, this is the podcast for you. Get advice from experts on how to focus on the marketing, events, PR, social media and email marketing that will move the needle for your business and brand. Stop trying to hope your resources are going to the right places and decide to focus on what matters, with Focus Is Your Friend.
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Focus Is Your Friend: How to double down on marketing that matters
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Episode 7: Don’t Mistake Intuition For Marketing, with Janet Ball 0
Oct 31, 2016

Janet Ball is a strategic growth director at PayPal. In this role she manages a portfolio of large enterprise clients which represents more than $600 million in sales. Janet is a Silicon Valley veteran who survived the dot com bust and went on to leadership and strategic consulting roles with many early-stage internet companies prior to joining PayPal 7 years ago. She discovered her passion for the customer and honed her strategic marketing skills early in her career while working for world-class ad agencies in Los Angeles and San Francisco.

Janet earned a bachelor’s degree in Business Administration and Marketing from the University of Kentucky and is an avid fan of the Kentucky Wildcats. She also has taken several leadership classes in pursuit of a Certificate of Business Excellence at the Haas School of Business at UC Berkeley. Janet lives in San Mateo, CA where she is mom to two boys and two golden retrievers.

What you’ll learn about in this episode:

  • Marketing mistakes to avoid in both startups and established companies
  • Looking at data for organic growth opportunities
  • How Janet found a market that turned into $6 million in revenue in 2015
  • Knowing customers inside and out — and actually listening to them
  • Reaching customers when they’re most perceptive to your message
  • Why you have to be a great negotiator
  • What does success look like for your company?
  • Avoiding analysis paralysis

Ways to contact Janet:

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