AJ Wilcox is a digital marketing fanatic who found early success with LinkedIn Ads. He started B2Linked, a niche agency, and LinkedIn Certified Partner. He's a ginger & triathlete. He & his wife live in Utah with their 4 kids, and his company car is a go-kart.
“The most beautiful part about LinkedIn is the targeting. It’s scalable access to professionals at a really granular level.” - AJ Wilcox
Building and growing businesses, from category creation to global expansion, is a passion of Mike Porcaro’s and it's a through-line in his career. He believes that there are few things more satisfying than the sense of accomplishment a team feels when they've achieved what may have seemed impossible just a few months prior.
“A great idea wasn’t great only one time.” - Mike Porcaro
Entrepreneur, speaker, and writer Pia Silva is a partner and brand strategist at Worstofall Design where they build "Badass Brands without the BS" for 1-3 person service businesses in 1-3 day intensives. She is a Forbes contributor and has spoken at a host of entrepreneurial organizations including Goldman Sach's 10,000 Small Businesses, Million Dollar Women’s Summit, Squarespace, and We Work. Her company was named top "10 Design Firms Lead By Young People That Are Changing the Way We Look at the World" by Complex. Her book “Badass Your Brand: Impatient Entrepreneur’s Guide to Turning Expertise into Profit” launched March 16th, 2017.
“The one mistake everyone is making is they're not sticking forcefully to their focus and their message.” - Pia Silva
Joe Stradinger began his career as a CPA with Arthur Andersen. His first assignment was in Budapest, Hungary, where he performed business valuations to support the privatization effort of former Iron Curtain countries.
Joe eventually transferred to Arthur Andersen Business Consulting where he supported major telecommunications clients such as GTE and MCIWorldCom. In October of 1998, he co-founded Musicforce.com, the Internet's largest retailer focused exclusively on one of the fastest growing genres of music - contemporary Christian music. At Musicforce.com, he oversaw finance and operations as CFO and COO as well as a member of the board of directors. In July 1999, Gaylord Entertainment (NYSE GET) purchased a controlling interest in Musicforce.com at a valuation of $30 Million. The site and its management team formed the cornerstone of Gaylord Entertainment's new internet division, Gaylord Digital. As Gaylord Digitals VP of Strategic Development, Joe was responsible for all business opportunity development for the company including investments, acquisitions, strategic partnerships, and new-market development.
In 2012, Joe launched EdgeTheory, a conversation media company. EdgeTheory's platform creates, publishes and analyzes content at scale through proprietary conversation mapping & creation technology. The result for our customers is a greater share of the conversation that grows their market share.
“We don't live in a search age anymore, we live in a find age. We have to go find people that aren’t looking for us.” - Joe Stradinger