In our final episode of January, we look back at some of the best lessons we learned this month from Ian Garlic, Sarah Anderson, and Dave Karraker.
“When is the last time you went on Twitter and just listened to what your customers are saying about your brand?” - Lee Caraher
Lizz approaches life as she approaches every challenge, as an opportunity to be awesome and she delivers on this Sequence core value every time.
As Chief Creative Officer and founder, Lizz brings her deep passion for creativity and hospitality to Team SEQ. Multi-talented with an aesthetic eye, you’ll find Lizz ensuring flawless execution, beauty and unparalleled customer service at every turn. Whether gracing the cover of Meetings & Conventions Magazine or speaking on the finer points of Creating a Run of Show for the Event Leadership Institute, Lizz is often called on to share her perspective and wisdom delivered directly with a dose of fierce wit and signature sarcasm. As a young leader in the industry, Lizz rapidly rose through the ranks at international events agency Global Events before moving on to develop her own brand of big-meets-boutique agency by founding Sequence.
Lizz has dazzled clients at USA TODAY Sports, Moët Hennesy, StarKist, The Travel Channel, Toy Industry Association, Women’s Bond Club, Hospitality Sales and Marketing Association International, and The Wharton School.
Lizz resides in Sunnyside with her sweet baby Rosemary (aka Rosie J. Boo Bear), awesome husband (Pat, aka John), and turtle (Igor, Queen of the Red Eared Sliders).
“If it was all about data, then IBM’s Watson would be running all of our marketing. It’s not, and it requires judgment.” - Linda Popky
Buckley Barlow works with forward-thinking organizations, teams, executives, and investors to meet growth goals: increasing sales and revenues, improving customer retention and repeat visit rates, reducing shopping cart abandonment, streamlining sales processes, and other strategic and tactical initiatives across the digital growth marketing spectrum.
His growth models syncs product, engineering, data, growth, marketing, and sales divisions to drive sustainable growth.
He owned (and later sold) two full-stack marketing agencies which handled startups and Fortune 500 companies, with customized solutions for every client. In addition, he has built and sold ventures in the medical, SaaS, software, technology, marketing, web, media, and consumer product industries.
Buckley was an early growth team member of an Inc. 500 company, which he helped grow over 100,000% (from $51k in revenues to over $60mm) in a few short years before being recruited as COO of a publicly traded sports management company.
For the last decade, he has consulted with various Private Equity Groups (PEGs) and emerging growth companies. He handles sensitive and confidential information on a daily basis, and is well-versed in the communication protocols and compliance issues relevant to publicly-traded companies.
In addition, Buckley blogs at In The Know, a learning path hub for forward-thinking organizations and teams, and my content often ranks #1 on Google.
He is the author of “The Growth Code: The Key to Unlocking Growth in any Modern Business.”
“Omnichannel is where everything is blended. It’s this amazing experience.” - Buckley Barlow
Linda is the founder and president of Leverage2Market® Associates, Inc., a strategic marketing company that helps organizations transform their business through marketing. She is the author of the forthcoming book Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters (Bibliomotion, March 2015).
If it relates to marketing, Linda has done it. Her expertise includes corporate marketing, communications and messaging, marketing team development, facilitation, sales training and support, partner and channel programs, market sizing and intelligence, field marketing, marketing operations, industry/market development, and product marketing.
She has architected leading edge customer loyalty and retention programs with a focus on improved business efficiency, customer advocacy, and quality and has a reputation for strong leadership and team management, as well as strategic program development and delivery skills.
Linda has an MBA and a BS in Communications from Boston University. Her work with business process improvement includes a study mission to Japan on Employee/Customer Loyalty. She served as a charter member of the Conference Board Council on Customer Strategy, and was a member of the Council on E-Business Strategy.
“If it was all about data, then IBM’s Watson would be running all of our marketing. It’s not, and it requires judgment.” - Linda Popky
A 25-year-veteran of the interactive entertainment industry, Sarah Anderson joined 2K, a publishing label of Take-Two Interactive, in May 2005. As the Senior Vice President of Marketing she leads global Marketing and Communications efforts for 2K. Under her leadership, the 2K team has published some of today's biggest games and established franchises, including critically acclaimed titles from the Battleborn, BioShock, Borderlands, Civilization, Evolve, Mafia, NBA 2K, WWE 2K and XCOM series. Sarah has applied her understanding of the audience and quest for innovative marketing techniques that deliver results, to the marketing and communications of hundreds of games.
Sarah has a BFA in graphic design from Paier College of Art and an MBA in marketing from the Graduate School of Management at the University of San Francisco. In her spare time, she might be found enjoying the Bay Area's live music scene, taking a bootcamp class or being a lacrosse mom.
“We don’t take no for an answer. If we want to do something, we figure it out.” - Sarah Anderson
Ian Garlic brings over 15 years of inbound marketing experience, deep knowledge of commerce and understanding of current market trends. With the ability to capitalize all of your current assets and come up with countless quality ideas for your online marketing, Ian is a prime mentor for upcoming marketing gurus.
Currently, Ian is the CEO of authenticWEB, a multi-talented online agency based Orlando, FL. His team works daily on exquisite website designs, innovative marketing strategies, outstanding video production and top rated search engine optimization.
“If people only marketed with their customers’ stories, they would have brilliant businesses that no one could take away.” – Ian Garlic
In his role at the US division of Gruppo Campari, the world’s sixth-largest premium wine and spirits company, Dave’s days are focused on creating consumer relationships through engagement, sharing, conversation, and education all of which leads to advocacy. His duties cover influencer relations, public relations, social media, events, licensing, philanthropy, partnerships, and celebrity marketing. Campari America’s 30+ brand portfolio features SKYY Vodka, Wild Turkey, Grand Marnier, Cinzano, Aperol, and, of course, Campari. Dave has more than two decades of marketing and communications experience working on some of the world’s most engaging brands, including Sony, Virgin, Martha Stewart, Stoli, Makers Mark, Microsoft, Kmart, and Sega. A former television reporter for NBC and CBS, his most humiliating moment came from his appearance on Wheel of Fortune (he didn’t win).
Jason Swenk is a sought-after advisor who guides marketing agencies through a proven framework for increasing their business.
Fresh out of college Jason was off to work for Arthur Anderson. He quickly realized that it was not a good fit. Although it was not part of the plan, he decided to change direction, quit his day job and launch a digital agency that quickly grew to a multi-million dollar operation working with brands such as AT&T, Hitachi and Lotus Cars. After 12 years of steady growth, they caught the attention of bigger agencies and sold the agency in 2012.
Now, Jason leads JasonSwenk.com, a unique consultancy helping marketing agencies start, scale, enjoy, and sell their digital agencies by applying the exact proven formula he used.
Jason generously shares it all as a frequent guest on popular radio and podcast shows. He has been featured as an expert in top media publications such as Entrepreneur and Inc. Magazine. Plus, he currently hosts two podcasts that are available for download and subscription on iTunes:
Recently named Master of Innovation by Chase Bank and Fortune magazine, bestselling leadership and innovation speaker Scott Steinberg is one of the world’s most celebrated business speakers, futurists, and strategic innovation consultants, as seen in 600+ outlets from CNN to TIME and The Wall St. Journal. The author of Millennial Marketing: Bridging the Generation Gap and Make Change Work for You: 10 Ways to Future-Proof Yourself, Fearlessly Innovate and Succeed Despite Uncertainty, the Fortune 500 calls him a “defining figure in business and technology” and “top trendsetter to follow.” As the CEO of management consulting and market research firm FutureProof Strategies, he helps clients of all sizes better understand emerging innovations and trends, and cultivate competitive advantage on the back of them. An award-winning provider of keynote speeches, workshops and seminars for Fortune 500 businesses, non-profits, associations and educational institutes, he’s partnered with many leading organizations to deliver game-changing leadership, education, and change management programs.