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Focus Is Your Friend: How to double down on marketing that matters

Marketing matters, but some marketing efforts matter a lot more for your business than other efforts. If you want to learn the secrets of doubling down on what matters for your business, this is the podcast for you. Get advice from experts on how to focus on the marketing, events, PR, social media and email marketing that will move the needle for your business and brand. Stop trying to hope your resources are going to the right places and decide to focus on what matters, with Focus Is Your Friend.
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Focus Is Your Friend: How to double down on marketing that matters
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Now displaying: August, 2017
Aug 31, 2017

Erin Dwyer is a marketing guru with a passion and enthusiasm for the digital world. Erin is currently the SVP of Ecommerce, Social and Digital Marketing for a cosmetics company in Orange County, CA. Erin started her career in the advertising side of the business and has worked at prestigious agencies throughout her career including J Walter Thompson, DDB, Wong Doody and TBWA/Chiat/ Day. She's worked in gaming, software technology and entertainment categories. With digital’s impact on all industries, Erin’s aim is to help companies and brands understand how to use the space and navigate it to bring them desired results and prepare for what’s next.

“The most important thing for anyone in any category is to realize that the concept of marketing as we once knew it is basically over” – Erin Dwyer

What you’ll learn about in this episode:

  • What today’s marketing mix looks like and how to stay relevant
  • How to find value in your marketing approach and tactics while looking outside the box
  • How to realize that marketing isn’t a function, but rather the DNA of your organization
  • How to think about your company’s strategy and add value in a more altruistic way
  • How to show who you are and who your company wants to be
  • How to lean on others and share information to achieve better results
  • How to keep an active social presence for a brand
  • How to prioritize 

Ways to contact Erin:

Aug 17, 2017

Glenn Mattson is the president of Mattson Enterprises, a consulting and training firm which specializes in helping you put those plans you’ve spent so much time creating into action. Learn what it takes to connect the dots and ensure success.

“I think that's the number one challenge that business owners have is they assume that they know their audience when in reality they know very little about them.”  – Chris Dayley

What you’ll learn about in this episode:

  • How to implement the plans you’ve spent so much time creating 
  • How to reach your goals without wasting your time
  • What separates an okay sales department from a fantastic one
  • Why is leadership so important when executing plans

Ways to contact Glenn:

Aug 3, 2017

Drew Neisser, is the founder and CEO of Renegade, an award-winning agency that helps CMOs find innovative ways to break through. He is a true renegade thinker, and he has helped dozens and dozens of CMOs create marketing programs worth writing about, and he has told the story of over 200 of his CMO friends via his Ad Age column and his first book, The CMO’s Periodic Table: A Renegade’s Guide to Marketing  

“I think that's the number one challenge that business owners have is they assume that they know their audience when in reality they know very little about them.”  – Chris Dayley

What you’ll learn about in this episode:

  • How to survive by focusing
  • What are the basic elements CMOS need to manage expectations
  • How to continue innovating everyday
  • Why CMOS fail and how t avoid the failure trap
  • How to execute at scale
  • Why courage always precedes vision
  • How to set clear marketing expectations
  • Why a CMO needs board-level support and how to secure it

Other resources:

Ways to contact Chris:

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