A friend of Dave’s 11-year-old son Aaron asked, “What does your Dad do?” Aaron thought for a minute, then said, “He teaches people how not to say ‘um.’” That’s a pretty good elevator speech for a presentation coach. Dave likes to think there’s a bit more to presentation coaching than that — but it’s a great place to start. In the past 10+ years Dave’s coached CEOs, professional athletes, tech startup founders, engineers, creative designers and pretty much everyone in between.
Dave Yewman is a strategic communications expert with more than 15 years of experience. A former newspaper reporter and columnist, he speaks regularly to groups about how to use clear, concise, compelling language as a strategic weapon when dealing with reporters, employees, sales prospects, shareholders, and consumers.
Dave lives near Portland, Oregon.
What you’ll learn about in this episode:
- Why it’s so important to frame your message to get to the point
- Crafting a speech that keeps people engaged
- Why you need at least one hour of prep for every minute of your speech
- Why your speech is never about you
- What to do when you’ve lost an audience in a presentation
- How to adapt your speech on the fly
- What makes for a truly memorable speech that people can repeat
- The importance of a big finish in a speech
- The “three second rule” for PowerPoint slides
- Why — if you had to limited resources — Dave believes in doing one thing well rather than two things halfway
- Why you need to record yourself giving your presentations
- Getting feedback on your speeches (and not from people who want promotions!)
- UMMO (the app that counts nonwords)
Ways to contact Dave:
- Website: elevatorspeech.com
- Twitter: @ohgettothepoint
Resources:
This week we sharpen the saw with a few golden nuggets from UpLift’s CMO Phil Carpenter’s interview. We also focus on ways to get rest this weekend so that you’re refreshed and ready for the next week.
What you’ll learn about in this episode:
- Niching down to finding your perfect customer and growing from there
- Getting rest this weekend
- Why you need to spend time with no distractions
- The benefits of quiet space — this means no looking at your phone!
- Scheduling rest on your calendar
- Book recommendation: “Adulting: How to Become a Grown-up in 468 Easy(ish) Steps”
Resources:
Phil Carpenter, Chief Marketing Officer at UpLift, is responsible for all facets of UpLift’s marketing. Before joining UpLift, Phil served as senior partner and chair, western region for Allison+Partners, an integrated communications agency. Previously, he was Vice President of Marketing for Simply Hired and Vice President of Corporate Marketing for SideStep. Phil holds a B.A. from Stanford in English and an M.B.A. from Harvard Business School. He is also on the board of The Marine Mammal Center.
What you’ll learn about in this episode:
- Why marketing segmentation is so important
- How Phil hones in on his market and then tests it
- How Phil picks and chooses what marketing channels to use
- Why you need to get clear on your definition of who you want to reach and you want to influence them
- Why you need to allocate your resources based on what your objectives
- Why you need to offer truly valuable content
- Inspiring action, exploration, and engagement
- Helping your sales people successful
- Why you need to get public relations right
- The value of being present at industry events
- Driving incremental success
Ways to contact Phil:
- Website: www.uplift.com
- LinkedIn: www.linkedin.com/in/philcarpenter
- www.tmmc.org
This week we sharpen the saw with a few golden nuggets from KQED’s VP of Marketing and Brand Michael Lupetin’s interview. We also focus on why it’s so important to stay hydrated and some strategies for getting enough water in all throughout the day.
What you’ll learn about in this episode:
- Putting your audience first
- Learning from other companies
- Going for the big splash
- Why it’s so important to drink water
- Why you should begin your day with 16 oz of water
- Recommendations for the kind of water bottle to get and use regularly
- Why you need to be going to the bathroom every 60-90 minutes
- Don’t reach for sugar to battle your 2 PM lack of energy -- reach for water
- Why you should read "Whatever You Are, Be a Good One" by Lisa Congdon
Resources:
- Website: www.kqed.org
- LinkedIn: www.linkedin.com/in/michaellupetin
- Twitter: @kqed
- Facebook: www.facebook.com/KQED/
- Book: "Whatever You Are, Be a Good One" by Lisa Congdon
Michael Lupetin is the Vice President of Marketing and Brand for KQED and the most listened and watched public media station in the county in developing consistent and engaging marketing, communications, and fundraising initiatives. Overseeing membership and pledge activities, he is charged with finding new and innovative ways to broaden KQED’s audience reach while building deeper engagement with our members. Lupetin also brings a clear focus to the organization’s marketing and communications efforts, including advertising, audience insights, social media, public relations, community engagement, government relations, design and creative services.
Before joining KQED, Lupetin served as Vice President of Group Programming for Moxie Interactive, where he developed digital media strategies for a wide range of clients including BBC America, Bravo, Cartoon Network, CNN, Turner Broadcasting, and 20th Century Fox. Prior to Moxie, Lupetin worked on the launch of Apple iTunes; the strategic marketing plan for Blue from American Express; and the rebranding of Showtime Networks.
What you’ll learn about in this episode:
- What makes KQED Public Media different from other public media and commercial stations
- Why KQED puts the needs of their audience first -- and what makes that so rare
- What goes into the customer donations pledge drives - and why they’re so effective
- How KQED stays ahead in the fast-changing media marketplace
- Why Michael wants to see age demographics go away
- Why doing making a big splash on one campaign is better than spreading money thin across two or more campaigns
- Why wishing you could do more isn’t exclusive to small companies -- and what Michael wishes he could do that he doesn’t have the time for
- Learning by watching what companies that do completely different things do
Resources:
- Website: www.kqed.org
- LinkedIn: www.linkedin.com/in/michaellupetin
- Twitter: @kqed
- Facebook: www.facebook.com/KQED/
This week we sharpen the saw with a few golden nuggets from Greg Chiemingo’s interview. We also focus on keeping track of the things that count and meeting up with the people that matter.
What you’ll learn about in this episode:
- The big lessons we learned on Monday from Greg Chiemingo
- Focusing on testing
- Spend the time to really evaluate the effectiveness of your marketing campaigns - most people don’t wait long enough to get traction
- Networking: Why you need to make a list of the people you want to see
- Sharpen the Saw Action: Talk to three people and set up a time to meet them
Resources:
- Website: www.evernote.com
- LinkedIn: www.linkedin.com/in/gchiemingo
- Twitter: @gchiemingo
Greg Chiemingo is the Senior Director of Communications at Evernote. A senior communications professional with more than 20 years of experience planning and executing dozens of product and service launches, Greg has worked both in-house and on agency teams for leading global brands and companies. He is a C-level counselor and team leader who blends strategic and creative efforts to deliver innovative and cost-effective results. He has had multiple engagements as spokesperson with hundreds of on and off air interviews and presentations in the US, Europe and Asia. His clients and employers have included Microsoft Surface, Microsoft Windows, RealNetworks, Sega, Edelman, WE and more. And he likes horse racing.
What you’ll learn about in this episode:
- Greg’s recent career move to Evernote
- Reaching audiences with the right number of messages
- Identifying your customers and communicating your value to them so they can hear and act on them
- How Evernote stands out in the crowded productivity app environment
- Engaging with customers who leave and so you can get them to come back
- Making inferences on intent based on where customers come from online
- Why you need to be comfortable making decisions when you don’t know what the outcome will be
- Taking enough time to figure out if something is working – don’t axe too fast
- Why you will miss most people with your messages and what to do about it
- Working with multiple channels to reach people
Ways to contact Greg:
- Website: www.evernote.com
- LinkedIn: www.linkedin.com/in/gchiemingo
- Twitter: @gchiemingo
This week we sharpen the saw with a few golden nuggets from Janet Ball’s interview, and focus on how service to others is so rewarding and helpful for ourselves. And a cool new app that Lee uses to help her focus and tune out distractions.
What you’ll learn about in this episode:
- Why you shouldn’t assume you’re right
- Why you need to listen to your customers
- The importance of not mistaking intuition for marketing
- Helping ourselves by helping others
- Ideas for getting out and serving this weekend
- Focus At Will — app and service to help you tune out distractions and get work done better and faster