In our final episode of February, we look back at some of the best social media and storytelling lessons we learned this month from Heather Hawkins, Liz O'Donnell, and host Lee Caraher’s solocast about activism.
“When your business and your message do not line up, you’re at risk. It’s marketing’s job to make them line up.” - Lee Caraher
Heather helps companies in the wellness and outdoor industries elevate their brand message to increase the positive impact they have on their consumers and communities. She believes a thoughtful communication program is about more than just volume, it's about identifying who matters most to your company in order to reach them in an authentic way. With an ever-expanding arsenal of earned, owned and paid communication tools, it's more important than ever to match the right consumer to the right channel and the right message for the past two-plus decades, she's been doing just that for consumer brands including CLIF Bar, Camelbak, Sega of America, Bell Helmets, Sony Computer Entertainment, Maroon 5 and more. She’d love to hear how she can help you, too.
Away from her laptop, she's an endurance junkie who lives and breathes the wellness and outdoor lifestyle-- trail ultras, road marathons, triathlons, Mudders and more. If it sounds like a miserable way to spend a Sunday morning to most sane people, it's probably right up her alley. She’s also a lifelong learner, certified personal trainer and fitness nutrition coach who loves to geek out on the finer points of sports nutrition and physiology.
“Focus on one thing and see what the results are before moving on to the next thing. Otherwise, how do you know what moved the needle for you?” - Heather Hawkins
Activism is the new black for brands in 2017. What does this mean for you?
“Walk the Walk. Don’t profess a point of view that your company can not back up with policy or facts.” - Lee Caraher
We liked her so much we kept talking!
Liz O’Donnell is Double Forte’s Chief Content Officer, responsible for the firm’s and its client’s digital marketing and social media strategies. She blogs regularly for the agency on the dynamic world of social media, digital communication and being heard in a very loud world.
Liz is the author of Mogul, Mom & Maid: The Balancing Act of the Modern Woman, a book that picks up where other business books leave off – understanding the impact women’s personal lives have on their careers and the ways business can support working women. Her website WorkingDaughter.com supports women who are balancing caring for an aging parent and their career. She is a frequent speaker and consultant to women who want to thrive and the organizations that want to reach and mobilize women.
Active in her community, Liz is a member of her town’s warrant and finance committee and co-founded Women in Democracy, a non-partisan organization that encourages women to run for local office.
“Instagram is not Insta-gram anymore. Instagram is a portfolio of the best stuff.” - Liz O'Donnell
Liz O’Donnell is Double Forte’s Chief Content Officer, responsible for the firm’s and its client’s digital marketing and social media strategies. She blogs regularly for the agency on the dynamic world of social media, digital communication and being heard in a very loud world.
Liz is the author of Mogul, Mom & Maid: The Balancing Act of the Modern Woman, a book that picks up where other business books leave off – understanding the impact women’s personal lives have on their careers and the ways business can support working women. Her website WorkingDaughter.com supports women who are balancing caring for an aging parent and their career. She is a frequent speaker and consultant to women who want to thrive and the organizations that want to reach and mobilize women.
Active in her community, Liz is a member of her town’s warrant and finance committee and co-founded Women in Democracy, a non-partisan organization that encourages women to run for local office.
“If you’re going to do communications the way that you did them in the past, you might as well whisper.” - Liz O'Donnell
Doris Hobbs is an accomplished, published writer, marketing and media consultant with a successful history of leading her clients to deliver business results and sale solutions.
Doris understands all aspects of today’s complex media and marketing landscape given her 10+ years of experience across traditional and digital publication platforms, integrated media with a digital focus, publishing and social media marketing.
Doris is recognized around the world for helping luxury brands get published in magazines, elevating social media presence, where she provides modeling, product placement, brand marketing, skilled writing, and professional photography. Her past clients have obtained multiple pages within a number of premier magazine publications which have included cover exposure, exclusive profile interviews and profitable media campaigns.
She writes and models on topics of business, branding, fashion news, and style trends for a number of publications, not to mention, her own website at www.richinlovefashion.com.
“If you’re not being authentic, it’s going to show.” - Doris Hobbs