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Focus Is Your Friend: How to double down on marketing that matters

Marketing matters, but some marketing efforts matter a lot more for your business than other efforts. If you want to learn the secrets of doubling down on what matters for your business, this is the podcast for you. Get advice from experts on how to focus on the marketing, events, PR, social media and email marketing that will move the needle for your business and brand. Stop trying to hope your resources are going to the right places and decide to focus on what matters, with Focus Is Your Friend.
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Focus Is Your Friend: How to double down on marketing that matters
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Now displaying: July, 2017
Episode 64: The Scientific Marketing Method, with Drew Neisser 0
Jul 27, 2017

Drew Neisser, is the founder and CEO of Renegade, an award-winning agency that helps CMOs find innovative ways to break through. He is a true renegade thinker, and he has helped dozens and dozens of CMOs create marketing programs worth writing about, and he has told the story of over 200 of his CMO friends via his Ad Age column and his first book, The CMO’s Periodic Table: A Renegade’s Guide to Marketing  

“Awareness erodes at about a 50 percent a month rate, so if you can’ t create something that is sustainable over time, don’t bother spending the money.”  – Drew Neisser

What you’ll learn about in this episode:

  • How to survive by focusing
  • What are the basic elements CMOS need to manage expectations
  • How to continue innovating everyday
  • Why CMOS fail and how t avoid the failure trap
  • How to execute at scale
  • Why courage always precedes vision
  • How to set clear marketing expectations
  • Why a CMO needs board-level support and how to secure it

Other resources:

Ways to contact Drew:

Episode 63: Marketing Tips for the Long Haul, with Brandon Laws 0
Jul 13, 2017

Brandon Laws is the Director of Marketing at Xenium HR. He has helped companies go from twenty people to ninety people with just himself, a coordinator and a very small budget. Learn how to target an audience effectively with small money and big ideas that translate.  

“One of our taglines [at Xenium] is ‘developing great employers’ and I think how you do that is you educate them and you continue to provide best practice advice and provide value always.” - Brandon Laws

What you’ll learn about in this episode:

  • How to target an audience effectively with small money and big ideas
  • The key to getting people to pay attention to your marketing efforts
  • Why sustainability is sexy
  • How to optimize your content
  • Why marketing efforts require a hypothesis
  • Why networking is so important to connect with C-level executives
  • Why marketing doesn’t have to have a huge price tag to be effective

Other resources:

Ways to contact AJ:

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