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Focus Is Your Friend: How to double down on marketing that matters

Marketing matters, but some marketing efforts matter a lot more for your business than other efforts. If you want to learn the secrets of doubling down on what matters for your business, this is the podcast for you. Get advice from experts on how to focus on the marketing, events, PR, social media and email marketing that will move the needle for your business and brand. Stop trying to hope your resources are going to the right places and decide to focus on what matters, with Focus Is Your Friend.
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Focus Is Your Friend: How to double down on marketing that matters
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Episode 62: Precision Targeted B2B Marketing on LinkedIn, with AJ Wilcox 0
Jun 20, 2017

AJ Wilcox is a digital marketing fanatic who found early success with LinkedIn Ads. He started B2Linked, a niche agency, and LinkedIn Certified Partner. He's a ginger & triathlete. He & his wife live in Utah with their 4 kids, and his company car is a go-kart.  

“The most beautiful part about LinkedIn is the targeting. It’s scalable access to professionals at a really granular level.” - AJ Wilcox

What you’ll learn about in this episode:

  • The right-sized approach to using LinkedIn and Facebook for B2B marketing
  • Why you need to have a flexible strategy for many budgets
  • A data-driven strategy for engagement to find the right people and keep them
  • The best way to develop your relationship with an audience
  • How to create content for smart audience development
  • What it means to pay more to get more with LinkedIn
  • How to find that middle-ground of content and contact to maximize ROI
  • The easiest way to create content for white collar recruitment campaigns
  • Why LinkedIn offers the best targeting - market directly to companies you choose

Ways to contact AJ:

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