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Focus Is Your Friend: How to double down on marketing that matters

Marketing matters, but some marketing efforts matter a lot more for your business than other efforts. If you want to learn the secrets of doubling down on what matters for your business, this is the podcast for you. Get advice from experts on how to focus on the marketing, events, PR, social media and email marketing that will move the needle for your business and brand. Stop trying to hope your resources are going to the right places and decide to focus on what matters, with Focus Is Your Friend.
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Focus Is Your Friend: How to double down on marketing that matters
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Episode 60: Badass Your Brand, with Pia Silva 0
Jun 8, 2017

Entrepreneur, speaker, and writer Pia Silva is a partner and brand strategist at Worstofall Design where they build "Badass Brands without the BS" for 1-3 person service businesses in 1-3 day intensives. She is a Forbes contributor and has spoken at a host of entrepreneurial organizations including Goldman Sach's 10,000 Small Businesses, Million Dollar Women’s Summit, Squarespace, and We Work. Her company was named top "10 Design Firms Lead By Young People That Are Changing the Way We Look at the World" by Complex. Her book “Badass Your Brand: Impatient Entrepreneur’s Guide to Turning Expertise into Profit” launched March 16th, 2017.  

“The one mistake everyone is making is they're not sticking forcefully to their focus and their message.” - Pia Silva

What you’ll learn about in this episode:

  • How Worstofall Design helps their clients build badass brands in three days or less
  • Leveraging profitability by getting very few clients at a high price point
  • Brandshrink (strategy session) and Brandup (execution): how Worstofall Design’s two services work
  • “Badass Your Brand”: why Pia wrote the book
  • Why you must stick forcefully to your message
  • Choosing which marketing efforts to utilize based on their ROI
  • Why clients need to buy all in on their agency’s expertise
  • Managing the psychology of the client

Ways to contact Pia:

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