Info

Focus Is Your Friend: How to double down on marketing that matters

Marketing matters, but some marketing efforts matter a lot more for your business than other efforts. If you want to learn the secrets of doubling down on what matters for your business, this is the podcast for you. Get advice from experts on how to focus on the marketing, events, PR, social media and email marketing that will move the needle for your business and brand. Stop trying to hope your resources are going to the right places and decide to focus on what matters, with Focus Is Your Friend.
RSS Feed
Focus Is Your Friend: How to double down on marketing that matters
2017
September
August
July
June
May
April
March
February
January


2016
December
November
October


All Episodes
Archives
Now displaying: Page 1
Episode 34: 4 Things To Know About Company Activism in 2017, with Lee Caraher 0
Feb 14, 2017

Activism is the new black for brands in 2017. What does this mean for you?  

“Walk the Walk. Don’t profess a point of view that your company can not back up with policy or facts.” - Lee Caraher

What you’ll learn about in this episode:

  • The increase of company activism under President Trump
  • The Super Bowl ads that were politically charged and presented the points of view of different brands
  • Why activism is a business decision that brands are making and the financial consequences those decisions are having, positive and negative
  • Why you have to be able to back up what you’re advocating for
  • Why consumers will look behind the curtain and why this matters
  • Why you need to fully articulate your point of view
  • Why you need to make sure your web team is ready for the outcomes of your activism
  • Why you must thank your supporters
  • What you have to think about for the future after entering into the activism arena

Resources:

0 Comments
Adding comments is not available at this time.