Ken helps B2B growth company executives in sales, marketing, and the C-Suite to breakthrough, achieve, and grow market leadership in new and existing markets. His clients not only lead, they improve key sales and marketing metrics like leads to revenue and opportunities to close.
Ken has spent 20+ years in B2B marketing roles, launching the Intel Inside broadcast co-op program in 1991 and the Internet’s first affiliate marketing program, Netscape Now, at Netscape from 1995-99; has been CMO at several start-ups; and has run network security marketing at McAfee.
In the 7 years of his consulting practice, Ken’s clients – including FireEye, Nimsoft, and others – have generated over $6B of shareholder value through IPOs and acquisitions, while several others have reached private equity valuations of $1B+.
“What really I do is encourage my clients to do is use a framework I call AIM. And AIM stands for Approach, Innovation, and Mindset.” - Ken Rutsky