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Focus Is Your Friend: How to double down on marketing that matters

Marketing matters, but some marketing efforts matter a lot more for your business than other efforts. If you want to learn the secrets of doubling down on what matters for your business, this is the podcast for you. Get advice from experts on how to focus on the marketing, events, PR, social media and email marketing that will move the needle for your business and brand. Stop trying to hope your resources are going to the right places and decide to focus on what matters, with Focus Is Your Friend.
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Focus Is Your Friend: How to double down on marketing that matters
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May 18, 2017

John Brubaker is a nationally renowned business performance consultant, speaker, and award-winning author. John teaches audiences how to obtain better results in business with straightforward tools that turbo charge performance. Using a multidisciplinary approach, “Coach Bru” helps organizations and individuals develop their competitive edge.

John is the author of two award-winning books: “The Coach Approach: Success Strategies From The Locker Room To The Board Room,” and “Seeds of Success: A Leader, His Legacy, and The Lessons Learned.” He also co-authored “Leadership: Helping Others To Succeed.” His latest book "Stadium Status: Taking Your Business to the Big Time" is available for pre-order.

Brubaker was recently named to Forbes Magazine’s “Top 10 Consultants Who Avoid The B.S”. John and his books have been featured in Forbes, CBS Radio, ESPN Radio, Talent Magazine, Sold Magazine, Fox Sports, Bloomberg News, NBC Sports Radio, Huffington Post and The Street.com.

His clients range from financial services to healthcare and manufacturing. Universities, sports teams, and non-profits also call on John to enhance their teamwork and leadership performance.

John is a graduate of Fairleigh Dickinson University with a bachelor’s degree in psychology and a master’s degree in personnel psychology. Brubaker has completed his doctoral coursework in Sport Psychology at Temple University.  

"It is amazing how people think there is such a thing as overnight success simply because shows like ‘The Voice’ and ‘America’s Got Talent’ instantaneously ‘discover’ people. Just because they were instantly ‘discovered’ doesn’t mean they didn’t spend 10 years honing their craft.” - John Brubaker

What you’ll learn about in this episode:

  • John’s new book “Stadium Status: Taking Your Business to the Big Time”
  • Why “stadium status” isn’t just for individuals but also for brands and why brands have to stay in their lane
  • Lessons you can learn from Garth Brooks like changing your “worst” customer’s view of you and your brand and delivering a mind-blowing customer experience
  • The overnight success fallacy and why you need to focus on being the best you that you can be
  • Narrowcasting vs. broadcasting: how to turn your raving fans into advocates
  • Why achieving “stadium status” is all about the abundance mentality

Ways to contact John:

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