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Focus Is Your Friend: How to double down on marketing that matters

Marketing matters, but some marketing efforts matter a lot more for your business than other efforts. If you want to learn the secrets of doubling down on what matters for your business, this is the podcast for you. Get advice from experts on how to focus on the marketing, events, PR, social media and email marketing that will move the needle for your business and brand. Stop trying to hope your resources are going to the right places and decide to focus on what matters, with Focus Is Your Friend.
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Focus Is Your Friend: How to double down on marketing that matters
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May 11, 2017

Liz O’Donnell is Double Forte’s Chief Content Officer, responsible for the firm’s and its clients' digital marketing and social media strategies. She blogs regularly for the agency on the dynamic world of social media, digital communication and being heard in a very loud world.

Active in her community, Liz is a member of her town’s warrant and finance committee and co-founded Women in Democracy, a non-partisan organization that encourages women to run for local office.  

When you lead with the creative, you're more likely not to align with your business goals.” - Liz O'Donnell

What you’ll learn about in this episode:

  • Asking “what are we trying to achieve for the company?” when brainstorming a piece of content
  • Figuring out which of your business goals you can achieve through your content strategy (it can’t be all of them) and which of those goals have energy behind them
  • Picking a purpose per platform and aligning them with the business goal that makes sense for that platform
  • Why you should lead with data -- not creative
  • Understanding who you’re trying to reach and having multiple personas based on those customers
  • Wrapping your content in context
  • When and how to get creative

Ways to contact Liz:

Resources:

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